|Gerber Good Start Soy New Label Design - November 2015 - Monday, November 02, 2015|
Gerber Good Start Soy Infant Formula will introduce a new label design on all packaging beginning November 2015. Since it may take time to get new packaging nationwide, WIC participants and WIC approved grocery stores may still see both types of packaging in stores. Both types of packaging - the blue color or the white color - are WIC approved, and available for purchase with WIC benefits.
|New Contract Soy Formula Effective October 1, 2015 - Thursday, August 27, 2015|
WIC Programs are required to have competitively bid infant formula rebate contracts with infant formula manufacturers. WIC State agencies agree to provide one brand of infant formula and in return the manufacturer provides a rebate for each can of infant formula purchased by WIC participants. By negotiating rebates with formula manufacturers, States are able to serve more people. Beginning October 1, 2015, infants participating in the West Virginia WIC Program which need soy-based formula will be provided Gerber Good Start Soy.
|West Virginia WIC Announces New Food List - Wednesday, July 01, 2015|
The West Virginia Department of Health and Human Resources, Bureau for Public Health today announced new foods are available for purchase with the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC). The approved food list was updated in response to a federal final rule revising the WIC food packages to better meet the nutritional needs of WIC participants and to encourage healthier eating habits.
“The U.S. Department of Agriculture finalized changes to the WIC food packages based on the latest nutrition science,” stressed Dr. Rahul Gupta, Bureau for Public Health Commissioner and State Health Officer. “These updates make improvements to the program to better meet the diverse nutritional needs of mothers and their young children. Plus, WIC foods and nutrition education are the chief means by which WIC affects the dietary quality and habits of participants.”
Today’s announcement marks the completion of the first comprehensive revisions to the West Virginia WIC approved food list since 2010. The revisions reflect WIC participant comments submitted in response to surveys as well as authorized retailer contributions through an advisory council.
“The July 2015 WV WIC Approved Food List provides more participant choice and a wider variety of foods,” said Cindy Pillo, West Virginia WIC Director. “Foods such as whole wheat tortillas, brown rice, whole wheat hamburger and hotdog buns, as well as a wider choice of breakfast cereals, soy-based beverages and canned beans provide healthier choices to meet the needs of pregnant women, new mothers, infants and young children during critical periods of growth and development.”