What is the selection criteria for West Virginia WIC approved juices?

Infant Juice:

• The contracted brand and amount of infant juice allowed is specified on the draft.
• Infant juice must contain a minimum of 30 milligrams of vitamin C per 100 milliliters.
• Juices containing yogurt or fruit are not allowed.
• Drafts including infant juice are issued when the infant is six months of age. At this age the infant is developmentally ready to begin learning to drink from a cup.

Juice:

• The brands of West Virginia WIC-approved 100% fruit juice or vegetable juice are specified by the food list.
• The amount allowed of canned, plastic or glass single strength (46-oz.) container and/or concentrate (11.5 or 12 oz.) is specified on the draft.
• Juice must contain a minimum of 120% of the RDI for vitamin C per 100 milliliters single strength or reconstituted frozen juice.
• The following are not allowed:
  • Juices with added sugar or sugar substitutes.
  • Fortification other than vitamin C.
  • Juice drinks; or juices with carbonation.
  • Generic brands or store brands, except when the West Virginia WIC-Approved Food List states "any brand".
  • Cardboard containers.

Please contact the Nutrition Education Coordinator for the West Virginia WIC Program at 304-558-0030 with any questions.